ConcordNHRecruiter Since 2001
the smart solution for Concord jobs

Web Analytics Manager

Company: Pearson
Location: Concord
Posted on: January 9, 2021

Job Description:

DescriptionAt Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.SummaryThe Web Analytics Manager is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.General ResponsibilitiesResponsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
  • Provides insights which facilitate the development of plans for partner promotion
  • Executes against partner marketing plans to deliver results that exceed defined objectives
  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
  • Creates buyin from multiple constituents in a collaborative crossfunctional environmentQualificationsGeneral Qualifications
    • 4-year degree from an accredited institution in Business, Analytics, Data/Computer Science or equivalent discipline OR appropriate combination of experience and education
    • Minimum 3-5 years' experience of managing a team in the digital marketing and analytics field
    • Sr. level position requires expert level experience in the following areas:
    • Experience in using Web Analytics applications such as Google Analytics 360, Google Tag Manager 360 and implementing scripts
    • Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML, CSS, JavaScript and/or JQuery
    • Experience with strategy around pixeling sites
    • Understanding of Development Operations, A/B and Multivariate testing tools and concepts
    • Expert understanding of KPI's and reporting/analytical tools
    • Experience developing various forecasting and analytical models utilizing tools such as Excel
    • Experience with data visualization and presentation, especially when presenting data to varying stakeholders
    • Experience with presenting data and strategy in client-facing situations; strong verbal and written communication skills
    • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI's
    • Experience managing out-sourced vendorsSupervisory ResponsibilitiesManages a team of 4-6 AnalystsPearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.Primary Location: US-RE-RemoteOther Locations US-FL-OrlandoWork Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835Job: MarketingOrganization: North AmericaEmployee Status: Regular EmployeeJob Type: StandardShift: Day JobJob Posting: Nov 16, 2020Job Unposting: OngoingSchedule: Full-time RegularReq ID: 2010665Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Keywords: Pearson, Concord , Web Analytics Manager, Executive , Concord, New Hampshire

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Quality Management System Leader- GMP
Description: Help us improve access to life-changing therapies that can transform human health We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture (more...)
Company: Danaher
Location: Marlborough
Posted on: 01/20/2021

Director, Client Services
Description: The endpoint Professional Services team is dedicated to delivering excellence and providing ongoing support throughout the entire lifecycle of IRT system development. The Director, Client Services is (more...)
Company: Endpoint Clinical
Location: Wakefield
Posted on: 01/20/2021

Assistant Manager
Description: Must be 16 or older to applyAs the Assistant Manager, you'll
Company: McDonald's - N Burleson Blvd
Location: Mansfield
Posted on: 01/20/2021


Director, Enterprise Architect
Description: br br br br Temporary Director, Enterprise Architect - Foundational Enterprise Capability Development br br br br br The Temporary Director, Enterprise Architect to establish some foundational (more...)
Company: Yoh, A Day & Zimmermann Company
Location: Boston
Posted on: 01/20/2021

Account Manager II - Woburn, MA
Description: Job DescriptionAbout Lumen Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 (more...)
Company: Lumen
Location: Woburn
Posted on: 01/20/2021

Accounts Payable Manager
Description: Ref ID: 02130-0011670137Classification: Accounts Payable Supervisor/ManagerCompensation: 100000.00 to 110000.00 yearlyOur client, a rapidly growing Health Care Services Company with an excellent reputation (more...)
Company: Robert Half
Location: Wakefield
Posted on: 01/20/2021

Clinical Research Manager I - GI Oncology
Description: Overview Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common (more...)
Company: dana farber
Location: Boston
Posted on: 01/20/2021

Director, Data Strategy
Description: The Director of Data Strategy is responsible for driving Putnam's Enterprise Data and Analytics strategy and execution for all data management activities within Digital Technology. Data Strategy defines (more...)
Company: Putnam Investments
Location: Boston
Posted on: 01/20/2021

Domino's General Manager in Training - Bedford - Earn btw $15 - $18 per hour FIRST YEAR (3056)
Description: ABOUT THE JOBYou were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyone (more...)
Company: Domino's
Location: Wilmington
Posted on: 01/20/2021

Senior Manager, Integrated Marketing- Health Systems (Cambridge, MA)
Description: Boston, Massachusetts, United States Job Type Full timeJob Number 373205In this role, you have the opportunity to br br Your role as Senior Integrated Marketing Manager is to work with marketing stakeholders (more...)
Company: Philips Electronics
Location: Boston
Posted on: 01/20/2021

Log In or Create An Account

Get the latest New Hampshire jobs by following @recnetNH on Twitter!

Concord RSS job feeds