Corporate Marketing Manager

Company: Concord Group Insurance
Location: Concord
Posted on: January 7, 2022

Job Description:

Description Our Marketing Manager works cross-functionally with various departments, including Sales, Human Resources and Executive to market the Company's products, services, and culture to both external and internal constituencies. Critical competencies of the position include the ability to plan, create, project-manage, deliver, and measure the effectiveness of internal and external marketing initiatives and communications. This role has a wide range of responsibility for product collateral and content, industry communications, brand management, advertising (print/web/social media), public relations, and event support. The Marketing Manager takes the lead on developing materials for distribution ensuring consistency of messages and Company voice. Utilizing strong planning, organizational, and influencing skills, our Marketing Manager is adept at successfully managing multiple projects and priorities. Responsibilities

• Coach, develop, and perform all related supervisory responsibilities for direct report
• Manage department workload, utilizing strong project management and peer influencing skills
• Build strategy and lead corporate communications across multiple channels including print, digital, social media, TV, radio, billboard, presentations, and events
• Maintain Company brand when sourcing, writing, editing, and publishing internal and external pieces such as press releases, media inquiries, industry news, products and services, presentations, and employee focused/recruitment communications
• Own and facilitate marketing calendars including projects, planned communications, social media, industry events, and advertising
• Develop and maintain a system to measure the effectiveness of marketing materials and communications for analysis to plan future marketing strategies
• Support event strategy by coordinating with various stakeholders, negotiating with event providers, and providing event-related follow-up with social media Requirements
  • 7-10+ years of experience in a similar Marketing position; Bachelor's degree in a related field or its equivalent preferred
  • Strong verbal, written, and presentation skills; Ability to effectively communicate with multiple audiences; Translate complex concepts into compelling narratives
  • Solid project management and influencing skills; lead, manage and influence tasks and budgets diligently
  • Be curious, think critically, ask probing questions and anticipate and address gaps/needs; Detail oriented and creative with an awareness of Company branding and industry norms Benefits Concord Group employees are eligible for benefits including medical, vision, dental, life, and disability insurance, sick time and holiday pay, three weeks' paid vacation, and a generous 401(k) plan with a 6% company match. About Us As a leading regional provider of property and casualty insurance, The Concord Group helps protect the families and small businesses that enable our communities to thrive. Our positive work environment, competitive benefits, and rapid growth make The Concord Group a great place to build your career. The Concord Group is an Equal Opportunity Employer. The Concord Group participates in E-Verify.

Keywords: Concord Group Insurance, Concord , Corporate Marketing Manager, Executive , Concord, New Hampshire