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Marketing Manager

Company: Appcast
Location: Concord
Posted on: July 13, 2021

Job Description:

Marketing Manager
Position Overview
Appcast is seeking an experienced Marketing Manager to build and scale our ongoing global marketing efforts with a balanced focus on the U.S. and U.K. The ideal candidate will have strong project management experience with lead generation programs and will be well-versed with B2B digital channels including social media ads, organic/paid search, external media vendors, and also have experience driving successful live and virtual events. This position will work closely with a diverse set of marketing professionals in a fast-paced, high-growth environment. Inc. magazine's 2021 "Best Workplaces".

Job Duties / Responsibilities

  • Develop, lead, and project manage various marketing programs to drive demand generation across desired prospective customer segments 
  • Partner closely with leaders across the organization including sales, product, product marketing, demand generation, and account management.
  • Partner with our UK Sales leaders on targeted campaigns to support SQL generation
  • Develop and manage our UK event program calendar - both virtual and live - owning event recruitment, retention, and logistics
  • Localize demand generation campaigns and provide input on resources & content needed
  • Manage our co-marketing programs and campaigns with ATS & CRM partners in collaboration with our internal Partnerships team.
  • Conduct in-depth reporting and analysis of programs managed, and present findings to relevant stakeholders and leadership

Desired Skills and Experience
  • 3 to 5 years of B2B marketing experience
  • Experience using search, display, and social advertising platforms including but not limited to Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads and Twitter
  • Experience with tools including: HubSpot or similar marketing automation solutions, Salesforce, Google Analytics, Moz or similar, Hotjar or similar, and Wordpress or similar
  • Ability to work cross-functionally and coordinate with Sales, Business Development, Partner and Product teams
  • Strong analytical background with the ability to translate data into actionable takeaways
  • Strong writing skills. Writing samples preferred.
  • Experience marketing software and solutions with freemium and premium models
  • Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously.
  • High level of positive energy, drive, enthusiasm and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment
  • Possess the ability to learn, adapt, and process new information quickly
Pay & Benefits
Appcast pays well and offers an exceptional, all-inclusive benefits package. We also are focused on being a place where smart, driven people want to come to work. To better understand our company culture, read this featured blog post from Appcast CEO, Chris Forman:

About Appcast

Inc. magazine's 2021 "Best Workplaces".

Founded in 2014 and headquartered near Dartmouth College in New Hampshire, Appcast has become one of the fastest growing technology companies in New England. Our programmatic recruitment marketing suite is transforming how leading employers, ad agencies and job boards find and attract talent.  On July 1, 2019, Appcast was acquired by StepStone. StepStone, a subsidiary of Axel Springer SE, is the leading ‘jobs’ classified business in Europe. Appcast is their 1st major investment in the US market.

Keywords: Appcast, Concord , Marketing Manager, Other , Concord, New Hampshire

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