Customer Marketing Program Specialist

Company: Appcast
Location: Concord
Posted on: July 15, 2021

Job Description:

Appcast is seeking a Customer Marketing Program Specialist to join its growing marketing team. In this role, you will partner with our Customer Marketing Manager to help build Appcast’s first strategic customer marketing program to drive growth and retention in Appcast’s existing customer base. The ideal candidate is creative and has experience coordinating cross-functional projects. The ability to write content for various channels (email, social, and PPT, etc.) and create project plans, as well as track and communicate progress along the way, will be pivotal to this role. You’ll have the opportunity to be hands-on with early execution, while at the same time support building a scalable, effective customer marketing program that will expand over time. Inc. magazine's 2021 "Best Workplaces".

Roles and Responsibilities

• Support the development and execution of key customer retention and client recapture programs
• Assist in researching, building, and executing campaigns designed for Appcast’s various customer bases
• Work with internal program stakeholders and leadership team members to effectively drive forward marketing programs to increase awareness and provide valuable communications to customers
• Support multi-channel campaign execution that could include email marketing, social media, in-app/web support, gifting, loyalty programs, and more
• Assist with campaign-specific development including setup, tracking, email creation & proofing
• Ensure customer database cleanliness and accuracy; tasks could include account research, contact list building, and email intelligence activities (findings would be shared cross-functionally across Sales & Account Management)
• Partner with PR/social media teams to build out and execute on an engaging customer social media program
• Keep marketing-approved references, case studies, and testimonials documentation up-to-date; ensure documentation of customer logos throughout materials are current
• Support management and communications of customer virtual events and/or user groups
• Support the creation of customer-specific materials that could include user guides, “how to” documentation, reporting templates, and more
• Execute on key customer marketing reporting activities 
• Analyze the success of customer marketing campaigns and effectively share campaign results with internal stakeholders

• Outstanding written skills (writing sample required)
• Understanding or interest in learning about customer lifecycle management including the roles of various functions such as Sales, Marketing and Account Management
• Strong work ethic with energetic, professional, team-oriented attitude
• Demonstrated ability to multitask in a demanding, fast-paced environment
• ???Excellent communication, presentation, and organizational skills
• Ability to be flexible and shift priorities as required by changing project landscape
• Intermediate computer skills (or beginning skills with interest in learning more) across MS Office applications (Word, Excel, PowerPoint)
• Salesforce / Hubspot (or similar sales/marketing automation tools) experience preferred
• BI and/or other data visualization tools experience a plus

Keywords: Appcast, Concord , Customer Marketing Program Specialist, Other , Concord, New Hampshire