SEO & Website Manager

Company: Appcast
Location: Concord
Posted on: September 5, 2021

Job Description:

Appcast is seeking its first dedicated SEO & Website Manager to join its growing marketing team. This is an exciting opportunity to be at the helm of Appcast's B2B marketing website, focusing on user experience, SEO, market education, as well as website optimization & reporting. 

As the owner of the primary, first digital touchpoint with Appcast’s target audience, you will be responsible for influencing a key area of our marketing organization and have a direct impact on bottom-line results. To accomplish this mission, you will work closely with our demand generation and content teams, ensuring the website continues to deliver high volumes of qualified leads to support our sales organization. Making sure the website continues to effectively engage with prospects, tell our company’s story, and represent our brand will be paramount for this role.

 Job Duties/Responsibilities

• Own the performance of the website ensuring it continues to be a top source of leads while identifying and executing on strategies to scale the volume of lead engagements and demo requests
• Develop and implement effective search engine optimization (SEO) and keyword strategies across all Appcast digital properties; educate the broader Marketing team on SEO strategies and how their efforts/workstreams impact SEO
• Research and report relevant search engine keywords and trends; partner with Demand Generation, Product Marketing, Content/Brand/Customer Marketing to ensure keyword consistency and optimization across various channels
• Manage and own relationships with Appcast website analytics, data, and design vendors; manage all website projects and own communications, as well as the management and upkeep of website and SEO Google Data Studio dashboards utilized by the marketing team
• Manage all technical CMS related tasks that could include page speed improvements, plug-in management, integrations, and more
• Build and run formal on-page A/B testing programs via Google Optimize accounts (or comparable A/B testing tool); put insights from A/B testing program into action across web properties
• Manage website data and analytics COE; ensure accuracy, knowledge-sharing, and success metric growth
• Build and execute on a backlinking strategy to drive quality referral traffic to our site and improve our domain authority 
• Manage offsite and onsite optimization projects and report on domain(s) performance
• Own the development of new website page inventory - from ideation to completion - alongside internal marketing team stakeholders (Content/Research, Product Marketing), Graphic Design and Digital Marketing Specialist
• Manage Graphic Design and Digital Marketing Specialist and as necessary support specialist with completion of duties

• Proven experience as SEO & Website Manager, or similar role
• Other Digital Marketing experience a plus
• Knowledge of standard and current SEO practices required and experience with SEO attribution reporting 
• Wordpress CMS expert; knowledge of HTML/CSS (Elementor plug-in experience is a plus)
• Familiarity with relevant tools (Google Tag Manager, Google Data Studios, Google Optimize, Moz) and web analytics tools (e.g. Google Analytics, SEM Rush)
• Working knowledge of SEO copywriting and UI design skills
• Experience managing complex cross-functional, technical projects
• Strong organization and leadership skills
• Analytical mindset with numerical aptitude
• Ability to be flexible and shift priorities as required by changing project landscape

Keywords: Appcast, Concord , SEO & Website Manager, Other , Concord, New Hampshire